Identity Resolution
Stitch anonymous and known activity into one profile, so every platform recognizes the same person across devices and channels.
STITCH · MERGE
Customer.io, Twilio, and Attentive are only as smart as the data feeding them. We architect the layer underneath: identity resolution, a clean event schema, segmentation, and journey design, so every platform you run reads from one source of truth instead of five stale copies.
When identity is fragmented and events are inconsistent, every platform builds segments off a slightly different picture of the same customer. The campaigns look fine in the builder, and quietly target the wrong people.
The fix isn't another tool. It's an event and data model built once, with clean identifiers and a governed tracking plan, then activated into every messaging platform you run.
That's the layer we build. It's why a Customer.io journey and an Attentive flow can finally agree on who a customer is, and what they just did.
A sample of the map we draw for your stack before we build it, so you see the whole system, not just the campaign you're launching.
Stitch anonymous and known activity into one profile, so every platform recognizes the same person across devices and channels.
A governed tracking plan with consistent names, properties, and types: the contract every source and destination agrees to.
Computed traits and audience logic defined once in the model, not re-implemented differently inside every tool.
Lifecycle stages, entry and exit criteria, and cross-platform orchestration mapped before a single message is built.
Push modeled traits and segments from the warehouse into Customer.io, Twilio, and Attentive: activation, not just storage.
Schema enforcement, monitoring, and documentation that keep the model trustworthy as the stack and team grow.
Your sources, your identity model, your destinations, drawn for your stack, so the build has a blueprint before anyone writes a tracking call.
Start with a Readiness Audit. We'll map your sources, model, and destinations, and hand you an architecture your whole stack can finally agree on.